Both the iPhone and iPad computer tablet have revolutionized the technology industry in more ways than one. The iPhone became the first real touchscreen phone with a comfortable user interface while the iPad has taken the computer tablet world by storm and still crushes the competition in sales. The two devices have also brought about a means of digital advertising. These ads run directly on the device over an Internet connection and often times the individual using the device is unable to cancel out of the ad. This allows for additional exposure for product lines and an excellent way to push products and promotions, specifically targeted for the user.
To start, all advertising must run through Apple. Apple owns and produces the iPhone and iPad and has complete control over just about every facet of the two devices. The company approves or rejects possible applications, it monitors the ads placed on the devices and it takes a large cut of all the profits, no matter how much or how little it had to do with the actual creation of the app or advertisement.
Advertisements are attached to applications on the hardware. Both operating systems are essentially the same, so most ads work on both devices, although the information appears larger on the iPad. When an app loads onto the screen, there is generally a small ad that appears on the bottom or top of the program window. This is especially true for free apps. Apple makes a good chunk of change on paid apps, so less ads are placed on these applications. The ad only stays on screen for a few seconds, before it’s replaced with a different ad. Generally the ads circulate so the initial dd does appear on the screen, over time. Some ads do have a small “X” in the upper right corner, that when pushed, allows the user to exit out of the ad, just in case it is covering up important information that needs to be seen.
On occasion, some iPhone and iPad advertisement is audio based. This is generally when a free application is audio based as well. Programs that stream music have the occasional “commercial” that plays in between several songs. It is not as heavy as a radio station, but it ads addition options for individuals looking to place advertisements onto the Apple iPhone and iPad. It especially helps if the product is audio or video based.